Statement of Intent 2013 - 2016

Towards Outcomes: What we will do (cont...)

Outcome Three: Ōranga ā mua

Whānau Māori are pursuing and realising an improved quality of life and citizenship for their members.

He Pae Tāwhiti
  • More Māori report that they are satisfied or very satisfied with their life.
  • Māori live longer
  • More Māori are employed
  • Fewer Māori live in poverty
  • Māori education outcomes are increasing
  • Improved financial performance of Māori enterprises.


He Whakamārama
It is increasingly recognised that families are both the central support structure for their individual members, and the key shaper of their members’ experiences and life choices. This presents a challenge and an opportunity for Government to support Māori and other vulnerable groups in ways which are inclusive of family and the family context and, importantly, invites and enables ownership and leadership by families. The Whānau Ora Approach has been established in response to that aspiration.

Whānau Ora recognises that, despite the challenges and circumstances they face, all families have within them the collective potential to realise social, cultural and economic gains for their members. To complement this strengths-based and holistic approach Whānau Ora also focuses on building greater cross-sector and service collaboration so that families have access to more family-centred support as they set and progress towards their goals and aspirations.

At a population level, most socio-economic indicators show that the outcomes enjoyed by Māori citizens and households have improved over time but that there has been deterioration relative to outcomes enjoyed by non-Māori.

These population level indicators are of serious concern to Government, to Māori and to the wider community. Without effective intervention and investment, Māori demand for remedial support will place inordinate stress on public services (particularly given the Māori population age profile and growth projections) and constrain Māori participation and productivity within the economy.

To that end, through the Crown – Māori Economic Growth Partnership - He Kai Kei Aku Ringa, the Government has made it a cross-sector priority to support stronger and higher quality Māori participation in the economy. This commitment spans a focus on Māori households, and lifting financial literacy; to greater skills and qualification acquisition across the Māori labour market; through to creating an enabling environment for Māori asset utilisation in current and emerging growth sectors for the national economy.


He Pae Tata
Desired Impacts

Whānau-centred Approaches

  • We will have established strong evidence on the contribution of whānau-centred approaches to improving whānau outcomes: self-management, healthy lifestyles, participation in society, economic security and wealth creation, and cohesion.
  • We will have consolidated a network of community-based service approaches that directly supports family-led and family-centred transformation.
  • Sectors beyond social development and primary health will be active participants in the Whānau Ora Approach and its implementation.

State Sector Effectiveness

  • Our advice will realise effective consideration of Māori needs and aspirations in social and economic policy and strategy development across government.
  • Our advice will improve scope for good public service measurement and reporting on Māori outcomes.
  • Our trial initiatives will evidence good practice guidance and advice to lead sectors to lift Māori participation and quality of outcomes against key socio-economic indicators.


Whaia kia Tata Achieving the Desired Impacts
  • We will contribute a mix of lead and supporting advice, local level facilitation, programmes and trial investments to:
  • consolidate the Government’s Whānau Ora Approach in collaboration with the Ministries of Social Development and Health, district health boards, communities, Whānau Ora provider collectives and other key sector participants;
  • support achievement of Better Public Services results and targets of particular priority to vulnerable whānau;
  • progress implementation of He Kai kei Aku Ringa and the wider Business Growth Agenda by facilitating strong Māori engagement and participation in high growth vocational, sector and resource development initiatives;
  • collaborate with and inform lead social and economic development sector agencies’ priorities, strategies, performance measurement and policy development processes in respect of Māori needs and aspirations; and
  • Facilitate better local-level awareness, access and relationships between service delivery agencies and high needs Māori communities