Our strategic intentions provides a line of sight between our vision, our purpose, our role and our five strategic priority areas. This revised document draws from our experience to position Te Puni Kōkiri for strategic impact, influencing outcomes for Māori across the public service and monitoring the Government on its performance for Māori.
Underpinning our strategy are our enduring values. These values guide how we behave within the Ministry, across government, and in collaboration with whānau, hapū, Iwi and Māori.
Last updated: Friday, 25 July 2025 | Rāmere, 25 Hōngongoi, 2025
Our strategic priority areas are set out in our strategic intentions document:
2025–2029 He Takunetanga Rautaki | Strategic Intentions.
Our vision
Thriving Whānau – when whānau are thriving, so do their communities, hapū, iwi and all of Aotearoa.
Our purpose
Drawing strength from our past to build an Aotearoa New Zealand where whānau can all stand, thrive, and belong.
Our role
Te Puni Kōkiri leads policy advice to the Government on Māori development, and Iwi and Māori relations with the Crown.
Our values
Te Wero
We pursue excellence.
We strive for excellence and we get results. We act with courage when required, take calculated risks and are results focused.
Manaakitanga
We value people and relationships.
We act with integrity and treat others with respect. We are caring, humble and tolerant. We are co-operative and inclusive.
He Toa Takitini
We work collectively.
We lead by example, work as a team and maximise collective strengths to achieve our goals.
Ture Tangata
We are creative and innovative.
We test ideas and generate new knowledge. We learn from others and confidently apply new information and knowledge to get results.