Matauranga Māori in the Media

An in-depth understanding of the implications and significance of media’s treatment of mātauranga Māori.

This research was undertaken by Auckland University of Technology and led by Prof Ella Henry. It was commissioned by the Broadcasting Standards Authority | Te Mana Whanonga Kaipāho in collaboration with the Ministry for Culture and Heritage | Manatū Taonga, and Te Puni Kōkiri. It looked into the treatment of mātauranga Māori by media practitioners and opportunities for improvement.

Key outtakes which can help inform media reporting have been summarised into guidelines by the BSA, with the support of Prof Henry. Other media-related findings have been shared with the Department of Internal Affairs for consideration in the Safer Online Services and Media Platforms review.

The new guidance is for broadcasters and outlines what is meant by mātauranga Māori and why it’s important, as well as the media’s potential role in negative stereotyping, and practical constraints and possibilities in delivering content grounded in tikanga Māori. It reflects the perspectives of Māori media experts and includes innovative case studies and resources to assist broadcasters.

Contact the Broadcasting Standards Authority for more information.