Te tūtoro me ngā uara

In this section you can find information about our refreshed strategy, which outlines our role, purpose, and vision, our three strategic priorities, and nine focus areas. The strategic priorities are Te Tiriti based, are integral to the strategy, and carry through to our kawa (way of doing things); including how we prioritise mahi and how we follow through deliberately and clearly in our policy advice to government.

Last updated: Rāapa, 06 Hōngongoi, 2022 | Wednesday, 6 July 2022

Our strategic priorities and current focus areas are set out in our strategic intentions document:

2020–2024 He Takunetanga Rautaki | Strategic Intentions.

Our vision

The overarching long-term vision of Te Puni Kōkiri is to better enable Thriving Whānau – a vision underpinned by the idea that when whānau are thriving, so do their communities, hapū, iwi and all of Aotearoa.

Our purpose

Te Puni Kōkiri is guided by a purpose statement:

Drawing strength from our past to build an Aotearoa New Zealand where whānau can all stand, thrive, and belong.

Our role

Te Puni Kōkiri is government’s principal policy advisor on Māori wellbeing and development.

Our values

Te Wero

We pursue excellence.
We strive for excellence and we get results. We act with courage when required, take calculated risks and are results focused.


We value people and relationships.
We act with integrity and treat others with respect. We are caring, humble and tolerant. We are co-operative and inclusive.

He Toa Takitini

We work collectively.
We lead by example, work as a team and maximise collective strengths to achieve our goals.

Ture Tangata

We are creative and innovative.
We test ideas and generate new knowledge. We learn from others and confidently apply new information and knowledge to get results.