Te tūtoro me ngā uara

Our strategic framework provides a line of sight between our vision, our purpose, our role, our three strategic priorities, and our nine focus areas that best position the Ministry for strategic impact. Underpinning this are our values that reflect how we work within Te Puni Kōkiri, across Government, and with whānau, hapū, iwi Māori, and Māori entities.

Last updated: Rāmere, 09 Huitanguru, 2024 | Friday, 9 February 2024

Our strategic priorities and current focus areas are set out in our strategic intentions document:

2020–2024 He Takunetanga Rautaki | Strategic Intentions.

Our vision

Thriving Whānau – when whānau are thriving, so do their communities, hapū, iwi and all of Aotearoa.

Our purpose

Drawing strength from our past to build an Aotearoa New Zealand where whānau can all stand, thrive, and belong.

Our role

Te Puni Kōkiri is the Government’s principal policy advisor on Māori wellbeing and development.

Our values

Te Wero

We pursue excellence.
We strive for excellence and we get results. We act with courage when required, take calculated risks and are results focused.


We value people and relationships.
We act with integrity and treat others with respect. We are caring, humble and tolerant. We are co-operative and inclusive.

He Toa Takitini

We work collectively.
We lead by example, work as a team and maximise collective strengths to achieve our goals.

Ture Tangata

We are creative and innovative.
We test ideas and generate new knowledge. We learn from others and confidently apply new information and knowledge to get results.