Te Matapaeroa 2021: data and reporting on Māori-owned businesses

Te Matapaeroa is our data and insights series about Māori-owned businesses, Māori sole traders and significant employers of Māori. Today we have published the first release of Te Matapaeroa 2021. 

Published: Rāhina, 18 Hakihea, 2023 | Monday, 18 December 2023

Kristie Carter, Director Data & Insights says this is an important and valuable resource for a range of audiences. 

“The data and insights from Te Matapaeroa help inform Māori business networks, policy makers, and decision makers considering how best to support and build Māori enterprise and the Māori economy.  

“This data can also help Māori businesses themselves, their networks and those providing business advisory services to Māori,” Kristie says.   

Te Matapaeroa 2021 is the third piece of work in our series - built on top of thinking and mahi from kaimahi in previous iterations. It is also the first time the research has been conducted in-house. With the support and expert advice of Richard Fabling from the Productivity Commission, we had the opportunity to review our methodology and improve the data and insights for this work. 

We have improved our methodology and developed the work into more complex areas - for example this year there are measures of profitability and productivity for Māori-owned businesses. 

The first release of reporting includes: 

  • Te Matapaeroa 2021: data on the Māori economy – An introduction to the series which includes details about methodology changes  
  • Interactive data visualisation - To explore and experience Te Matapaeroa data  
  • Data tables - Showing key characteristics for Māori-owned businesses, sole traders, and significant employers of Māori   
  • Te Matapaeroa Methodology – details of the methodology we used to create our dataset. 

We have more reporting to come in this series, including key statistics on Māori-owned businesses and wāhine Māori-owned businesses.  

You can read more about Te Matapaeroa 2021 and access reporting here on our website.