Summary sheet of the 2009 Māori Language Attitudes Survey

Māori Language Strategy

In 2003, the Government released the revised Māori Language Strategy, in order to better coordinate its efforts in this sector.

The Strategy set out five goals that were focused on: increasing the numbers of Māori language speakers; increasing the use of the Māori language; strengthening Māori language education; reflecting the leading role of iwi and hapū in local-level language revitalisation; and increasing positive attitudes towards the Māori language (see for more information about the Māori Language Strategy).

The fifth goal seeks to increase the status of the Māori language by developing positive attitudes towards it among speakers and non-speakers. In recent years, several initiatives have been established to promote the status of the Māori language, including:

  • the establishment of the Māori Television Service which broadcasts high quality Māori language and culture programming to all New Zealanders;
  • the promotion of Māori Language Week, administered by Te Taura Whiri i te Te Reo Māori (Te Taura Whiri); and
  • the establishment of the Māori Language Information Programme, also administered by Te Taura Whiri, to promote opportunities for Māori language learning and use.

It is important the Māori Language Strategy is updated on a regular basis, to ensure that it reflects the changing circumstances of the language. Work is currently underway to review and update the Māori Language Strategy.

Back to top