Māori Media Sector Shift

Māori Media Sector –  Shift Options | Te Ao Pāpāho Māori – He Ara Hou June 2020 engagement

The Māori media sector has a history of over 30 years of achievement. The Māori Media Sector Shift options work explores how the sector can continue its success long into the future given a fast-changing digital landscape and changing audience demands.

Māori Media Sector – Shift Options 

Work on the Māori Media Sector Shift began in 2019, when key sector players including a Māori Media Sector Advisory Panel recognised the need for change. The Māori Media Sector – Shift Options discussion document produced in June 2020, was the next phase of that work.

Read the Māori Media Sector Shift – Shift Options discussion document [PDF, 1MB] or watch the presentation video from the engagement period.

The discussion document pulled together ideas from the sector and Advisory Panel. The document was then the basis of wider engagement right across the Māori media sector in June 2020, as Minister Mahuta resumed discussions with the sector, particularly on the ‘what’ and the ‘how’ of a Māori media sector shift.

The Minister put forward eleven options on how the future could look and encouraged wide discussion on those options. Collectively the options focused on the need for the sector to start working as an ecosystem with reo Māori, tikanga Māori and audiences at the centre. The ideas emphasised quality content and unhindered access to content as being:

  • more joined-up
  • more collaborative
  • better performing
  • modernised and future proofed.

The submission period for responses to the Māori media sector - shift options discussion document closed on 26 June 2020.

Summary of feedback on the shift options

Common themes that emerge from feedback on the shift options, provide an important basis on which to consider innovation and how media platforms can best be used to ensure strong gains for te reo Māori and a sustainable future for te ao pāpāho Māori.

Find out about the overall engagement data including how people gave feedback, who participated and what the key themes were.

Engagement data [PDF 674KB]

Background – 2019 the Māori Media Sector Shift

Beyond the now – Te Ao Pāpāho ki Tua

The Māori Media Sector Shift will explore how we can support the way radio, television and online te reo and Māori content programmes will be delivered in the future. The policy review is an opportunity to take a big picture view of the Māori Media Sector and its potential to support the revitalisation of te reo Māori and greater awareness and understanding of Māori stories. It will focus on the Māori Media Sector as a whole and will not assess the performance of individual entities or organisations.

Frequently Asked Questions.


Māori Media Sector Shift Terms of Reference and Cabinet Paper.


Media Releases


Timeline 2019 (indicative only)

January – February 2019
  • Online survey, submissions and kanohi-ki-te-kanohi engagement.
March 2019
  • Current state of the Media Report to Minister for Māori Development.
April 2019
  • Minister for Māori Development to update Cabinet on current state of the Māori Media Sector.
May 2019
  • Post - Cabinet Minister releases report findings to the public.
July 2019
  • Minister to update Cabinet on high level options for the future state of the Māori Media Sector.

Frequently Asked Questions

Māori Media Sector Shift - Frequently Asked Questions, May 2019 [PDF, 196KB]

Māori Media  Sector Shift - Frequently Asked Questions, Feb 2019 [PDF, 196KB]

Cabinet Papers

Māori Broadcasting Advisory Panel Terms of Reference – November 2020 [PDF, 138KB]

Cabinet Paper and attachments – Māori Media Sector Shift: High Level Options

Cabinet Paper and attachments – Progressing the Māori Media Sector Shift, 2020.

Cabinet Paper and attachments – Overview of the current state, May 2019 [PDF, 5MB]

Cabinet Minute – Overview of the current state, May 2019 [PDF, 3MB]

Māori Media Sector Shift: Terms of Reference, 2018 [PDF, 237KB]

Cabinet Paper – Review of the Māori Broadcasting Sector, 2018 [PDF, 228KB]

Media Releases

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