Output Performance

In 2010/11, Te Puni Kōkiri worked on a number of initiatives to ensure that Māori language, culture and cultural infrastructure was accessible and strengthened.

Leadership was provided by Te Puni Kōkiri on the government’s current Māori Language Strategy (MLS) through the co-ordination of Māori language activities of the lead agencies involved in the MLS.

Regular meetings were convened with MLS lead agencies (Te Taura Whiri i te Reo Māori (TTWh), Te Māngai Pāho (TMP) - Māori Broadcasting Funding Agency, Māori Television Service (MTS), Ministry of Education, Ministry for Culture and Heritage and the National Library) in order to monitor agency activity/ contribution towards MLS outcomes.

Te Puni Kōkiri monitored and compiled two reports on the Māori language content of the MTS and Iwi Radio (not funded by TMP) to ensure compliance with their accountability requirements.

In November 2010, a Crown Entity Impact Survey covering TMP, TTWh, and MTS was developed and commissioned by Te Puni Kōkiri, to establish a baseline impact measure of each agency’s impact on the increased use and proficiency of the Māori language. This involved 1,503 Māori people aged 15 years and over being surveyed through telephone interviews, and has a sampling error of plus or minus 3%, with (5% confidence).

Results from the survey were released through three fact-sheets: - covering:

Mā te Reo and Kōrero Māori websites administered by TTWh;
• Māori Television; and
• Iwi radio stations (funded by Government through TMP)
.

During 2010/11, Te Puni Kōkiri continued to provide policy leadership on the Māori broadcasting and e-media strategy, including:

• consultation with Māori stakeholders from November 2010 to February 2011, on Cabinet decisions and specific recommendations around Te Pūtahi Paoho (Māori electoral college for MTS) membership;
• policy advice to Ministers’ on legislative reforms arising from the review of the Māori Television Service Act;
• research, monitoring, and operational assistance to iwi radio; and
• provision of new licence agreements, to all iwi radio station. These licence agreements require the iwi stations to develop and implement Māori language plans that reflect the language profiles and aspirations of their local communities

Te Puni Kōkiri continued to provide advice and support for Māori to identify cultural development opportunities during 2010/11. Many events of cultural significance were supported throughout the year from the recovery of lost taonga, to assisting with staging Ratana celebrations 2011. Additionally, assistance has been provided to marae for iwi based initiatives targeted to reinforce their cultural heritage. The results of the Marae Development Survey will be used to develop and implement a forward-looking work programme.