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This report was produced because Te Puni Kōkiri wanted to gain a better understanding of the economic benefits of exporting, areas of New Zealand’s exporting advantage, and some strategies to enter export markets. This understanding will inform Te Puni Kōkiri’s actions as it supports Māori businesses to allocate their capital resource and increase their international activities.
Published in 2011.
View from beginning or Select a section to view Key Points Re-balancing towards exporting leads to better economic outcomes High-growth industries present opportunities for all of New Zealand Planning and leveraging existing government resources can help Maori exporters succeed Purpose Why exporting helps Exporting is just one part of the international story Recent performance and areas of strength How has New Zealand done? Areas of New Zealand exporting success Goods exports Star performers Potential Stars Services exports Potential areas of Maori exporting strength Failing to plan is planning to fail Competition strategy Threat of new entrants Bargaining power of suppliers Bargaining power of purchasers Threat of substitution Rivalry among existing competitors Putting it all together The Government is there to help New Zealand Trade and Enterprise Ministry of Foreign Affairs and Trade Conclusions References About NZIER
