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Exciting innovations are occurring in the digital environment which have the potential to stimulate Māori language revitalisation efforts through broadcasting and other related media.
Two research projects were conducted in 2008 and 2009; one provided a snapshot of New Zealanders’ use of broadcasting and related media, and the other investigated more specifically the broadcasting and e-media content and devices preferred by young Māori now and in the future.
This publication highlights the key findings from both pieces of research and correlates the two Māori data sets from the research to provide more information about how Māori, in particular young Māori, are ultising broadcasting and e-media.
Published in 2010.
View from beginning or Select a section to view Use of Broadcasting and e-Media, Maori Language and Culture The Media Use Survey Access and Exposure to Maori Language and Cultural Content Gadgeteers, Pragmatists and Traditionalists Traditional Technology - TV and Radio Ownership of and Access to Media Devices Use of Cellphones Use of MP3 players Use of computers with internet access Current and Future Broadcasting and e-Media Preferences of Maori youth: What They Want Proficiency and Engagement Potential Benefits and Possible Concerns Concerns Summary Disclaimer and Copyright
