A brand is so much more than a logo. It embraces ideas, behaviours, attitudes and a delivered promise. Central to the Te Puni Kōkiri brand is the logo. In the absence of any other supporting material, it has to represent our values: how our stakeholders see us, and how we see ourselves. So it is vitally important that it is reproduced with absolute consistency and integrity.
The Te Puni Kōkiri logo is a combination of elements - text, tagline and graphic design. The logo represents a dynamic and purposeful movement forward. The green reflects the living forces and black the strong ground of ancestral heritage.
If you need to use our logo, please contact the Communications Team at info@tpk.govt.nz. If you have already discussed your requirements with us, then you can access our logos here:
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Please also view a copy of our Logo Guidelines [PDF, 1Mb]
Last modified: 1/10/2010
